Location: Innovation IEG > Institute for Innovation > Design Thinking Trai


Design Thinking Training Course

----the essence of design lies in “Thinking”. Think about what? Such as people’s life context, social context, cultural context….so as to explore the real demands of user;How to think? innovation direction and thinking are obtained through observation, empathy and insight. 



Course Backgrounds:

Do market surveys so as to know about customer demands; dismantle competitor’s product and improve product functions and styles step by step then optimize and push out a new product, which is traditional product research routine.  

With the coming of oversupply commodity economy, we have to feel customer’s more and more critical views, weaker loyalty to brand and impatience to homogenized product. Under such background, all enterprises have to think about one question: how could our product research and development become innovative? How can our product attract customer? Is there anyone can bring innovative and amazing product to us, only genius like “Jobs”?

Apparently, we need new and ground-breaking innovative thinking and methods to research and develop attracting products. Design Thinking offers a brand new and important innovative thinking and method.

What problems are to be solved through design thinking

Solving the problems existing in traditional product/service research and development


Failure to deeply understand what customers really need? As customers themselves do not know either   Thinking what customers need at design or engineering angles? Even making design only at one’s own angle
 
Problems existing in traditional product/service research and development
 

Shallowly surveying and understanding customers? Lack of thinking and methods by which cultural context or life context of customers is deeply understood
  Usually being shallow originality and complicated function? Too much division of work among enterprises; grouping by functions; each person fails to fully master and integrate customer demands
 

Why does the market survey in traditional research and development fail?

Henry ·Ford said that “ if I ask the customer what they want, they would tell me ‘a faster horse’” . Thus it can be seen only progressive innovation can be acquired via interviewee. The traditional market survey tool couldn’t give breakthrough ideas that beak rules, change games, and further turn modes.
 

Application Industry and Field of Design Thinking

Design thinking is not only the “product” and “service” design, but also the design of process, operation mode, organizational operation, working environment, residential construction, and education etc. Thereby, “design thinking” is: a thinking mode of complete structure. It is adoptable for any field of any industry and any company and can product many significant or constructive innovative design modes of products or services. Design thinking now has developed to be an innovative design mode that can be learned. What it relies on is not the originality of the designer, but the common originality made by persons of different professional background in different views. Then design an innovative product or service.
 

 Course Introduction:

Design Thinking is invented by American IDEO company, and it emphases that items once involving in “design” requires thinking. Brown in IDEO think that design thinking is “….to meet people’s demands depending designer’s sensitivity and method, by applying feasible technology and effective business strategy which can be converted into customer value and market chance ”. Desinger seeks for new data point voluntarily and challenges the interpretations people accepts, and deduce the possible new world. Design thinking is to help people to get out their demands hidden in hearts, that even they themselves hadn’t recognized.

Design thinking courses is firstly introduced by IEG Institute of Innovation in Asia Pacific. The distinctive innovative thinking and method courses had been specially designed and offered via practical application of IEG innovation management consultant.
 

Course Features:

1. Exclusive course: IEG Institute of Innovation is the first to put design thinking into practice and takes the lead in introducing design thinking courses in Asia Pacific and offers systematic professional training;

2. Professional lecturer: Thorough;

3. Live case, Practice while learning: the courses offers many actual case so as to allow student to discuss every case and practice in group so that help student apply what they had learned in work and life rapidly.

4. Professional certificate: student who had completed the courses would be granted with training certificate issued by IEG Institute of Innovation.

Application Industry and Field of Design Thinking

Design thinking is not only the “product” and “service” design, but also the design of process, operation mode, organizational operation, working environment, residential construction, and education etc. Thereby, “design thinking” is: a thinking mode of complete structure. It is adoptable for any field of any industry and any company and can product many significant or constructive innovative design modes of products or services. Design thinking now has developed to be an innovative design mode that can be learned. What it relies on is not the originality of the designer, but the common originality made by persons of different professional background in different views. Then design an innovative product or service.
 

Course Object:

R&D Manager, developer, process manager, product manager, engineer, patent engineer and personnel who are interested in innovation.
 
 

Course Benefits:
 
 

Design thinking is to improve new product and service’s customer experience by paying close attention to problems in following three fields:

文化和习性Culture and habit
生活场景Survival context
应用过程Application process
 

Ultimate purpose is to put 「person」 back to center of the story

Explore desires in human heart not spoken out or perceived!

Probe into living context of people!

Accordingly, good products and services even system can be designed!

Course Duration: 3 Days
 

Teaching Method: Theme lectures, case studies, courses practice and scenario simulation.

Course Outline:

On-site Inspection

Empathy

Potential Influence Observation

Self Data Collection

 Persona

Non-focused Group Method

Interview
 

Brain Storming

Non-focused Group Method

Insight

Group Discussion

World Café
 

Group Discussion

Brain Storming

Persona

Sketch Model

Multi-media Film

Blueprint experiencing

Interested party blueprint