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给企业CEO的一封信

创新,是个时髦,令人激动的名词,从国家领导人,企业实业家,科技从事人员,餐厅厨师到街头零食小贩,人人都在喊创新,也以创新作为他们的品牌形象。然而,实际的情况如下,领导人忙着巩固权力中心,企业老板忙着销售,为公司的生存掉头寸,科技人员每日活在他们心中的未来世界情境里,厨师们找到处理主食剩下的食材边角料就眉飞色舞,却很少有人真正为企业创新制订未来五年的创新策略,导入系统化的创新方法,从创新的角度找到未来的蓝海。
 
其实,创新可以从许多角度切入,如创新策略,创新文化,创新组织,创新技术,创新思维等,其目的都是一个,创造未来的价值。所以,如何洞悉未来的价值,是企业CEO百分之八十的重点,剩下的百分之二十才是管理,而销售,根本不应该是CEO百分之百所要关注的。因为只要您能找出企业对于客户的未来价值,客户自动会找上您的企业。最好的销售是让客户主动找你,而不是让业务人员去找客户。
 
IEG致力于帮助企业找出创新的价值,协助企业建立创新的文化,帮助企业掌握世界最新的创新方法,IEG人都有着共同的血统,帮助客户创造未来价值,是IEG唯一的使命!
 
IEG 亚太区总裁
 
Geoff Liu 
 

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